business-to-business advertising

/ˌbɪznɪs tə 'bɪznɪs ˌædvətaɪzɪŋ/ noun
advertising aimed at businesses, not at households or private purchasers

Marketing dictionary in english. 2015.

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  • Business-To-Business Advertising — Marketing efforts directed toward other businesses rather to individual consumers. Business to business advertising may involve the promotion of products such as copier machines, or services such as human resources consulting or logistics, that… …   Investment dictionary

  • College Newspaper Business & Advertising Managers — (CNBAM) is a professional organization for students and advisers working with business and advertising departments in college and university newspapers across the United States.The organization has approximately 125 member schools.Training and… …   Wikipedia

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • advertising agency — ➔ agency * * * advertising agency UK US noun [C] (also ad agency) MARKETING ► a company that produces advertisements: »He is the creative director at the American owned advertising agency that will be producing all the poster, leaflet, and… …   Financial and business terms

  • advertising campaign — ➔ campaign * * * advertising campaign UK US noun [C] MARKETING ► a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it:… …   Financial and business terms

  • advertising space — ➔ space * * * advertising space UK US noun [U] MARKETING ► space in a newspaper, on a website, etc. that people pay for to advertise something: »It aims to generate revenue by selling advertising space on its site, as well as from sales of… …   Financial and business terms

  • Advertising Standards Authority — ˌAdvertising ˈStandards Auˌthority abbreviation ASA noun MARKETING ORGANIZATIONS a British organization that makes sure that advertising is honest, truthful, and acceptable: • Advertisements with flight prices must include all taxes and other… …   Financial and business terms

  • Advertising Association — ˈAdvertising Associˌation abbreviation AA noun MARKETING ORGANIZATIONS a professional association of British organizations representing companies and people involved in advertising …   Financial and business terms

  • advertising budget — ➔ budget1 …   Financial and business terms

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